Insights
The Questions Brand Owners Actually Ask, Answered Honestly
What agencies really charge, why dashboards lie, and when to hire. Written from fifteen years inside the industry, with the numbers most agencies keep behind a sales call.
Agency Pricing
How Much Does an Ecommerce Marketing Agency Actually Cost?
The four ways agencies charge, real ranges for each, and the incentive problems hiding behind every model. Plus what a retainer actually buys you, from someone who worked inside the machine.
Updated September 2026 · Daniel Cunningham
Amazon
How Much Does Amazon PPC Management Actually Cost?
Real pricing for ads-only vs full account management, why TACOS beats ROAS as the number to judge by, and the six questions to ask any Amazon agency before signing.
Updated September 2026 · Daniel Cunningham
Paid Media
Why Your ROAS Doesn't Match Your Bank Account
Why platform ROAS is never your profit, how to verify your pixel tracking, and the blended breakeven CPA to steer by.
Updated September 2026 · Daniel Cunningham
Paid Media
Contribution Margin: The Number That Tells You If Your Ads Actually Made Money
Why contribution margin, not ROAS, is the real unit of ad profitability: turn your cost of delivery into a breakeven and target CAC, and measure it on new customers.
Updated September 2026 · Daniel Cunningham
Paid Media
How to Tell If Your Facebook Ads Are Actually Working (Not Just Delivering)
Meta's green dashboard is not proof of profit. Judge Facebook ads on your own numbers: CAC affordability, a real P&L, and new-customer contribution margin.
Updated September 2026 · Daniel Cunningham
Paid Media
ROAS vs MER: Which Number Actually Tells You If Your Ads Make Money
When ROAS and MER disagree, which one do you trust? Steer on ROAS, check the business on MER, and judge acquisition on new-customer contribution margin against your breakeven.
Updated September 2026 · Daniel Cunningham
Growth Strategy
Agency or In-House Media Buyer? Here Is the Real Math
Real salary numbers, what 40 accounts per buyer actually looks like, and a decision framework by revenue stage, including when the answer is neither.
Updated September 2026 · Daniel Cunningham
Paid Media
The Paid Media Audit I'd Run on Your Store (5 Checks You Can Do Yourself)
A real audit is five checks, in order, and it starts with your business, not your ad account. Run the same checklist a profit-first operator uses, and see where each check tends to break.
Updated September 2026 · Daniel Cunningham
Paid Media
The Red Flags in Your Agency's Ad Report (And the One Screen That Settles It)
Five things a monthly ad report leaves out, and the one screen that settles most arguments about it. Built on an account where two conversion trackers gave three different answers for the same month.
Updated September 2026 · Daniel Cunningham
Paid Media
Meta Says One Number, Your Store Says Another (Open the Window Wider Anyway)
Meta and your store will never agree, and that is fine. Why the gap exists by design, why the common advice to tighten your attribution window is backwards, and where the verdict actually gets taken.
Updated September 2026 · Daniel Cunningham
Want the proof behind the philosophy? Read the case studies: Tossits, from losing money to $1.5M a year and Kutzall, 4x monthly revenue in a year.
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